Hickory High Junior Interns with HPS Communications

Hickory High Junior Interns with HPS Communications
Posted on 02/28/2019

HHS Junior Interns

with HPS Communications


HICKORY…  Max Scheide, 17, a junior at Hickory High School (HHS), is serving in a professional internship this semester with the communications office of Hickory Public Schools (HPS).

The internship opportunity was implemented through the Career Technical Education (CTE) program at HHS.  As a career intern, arranged during his fourth period class schedule, Scheide reports to the HPS Administrative Services Building where he meets daily with his supervisor, Beverly Snowden, HPS director of communications.

Scheide is learning about various aspects of driving the “good news” marketing for the district.  From preparing press releases and interviewing students for district videos … to something as simple as required stapling of materials and organizing archives, Scheide is capturing a glimpse of the daily operations and goal-setting for HPS communications.

“Max arrived for his internship with a wealth of experience in the video world, which has been a wonderful opportunity for both Max and HPS,” said Snowden. “As only a junior in high school, he has developed an impressive portfolio of video work covering athletics across North Carolina.

“Now Max is enhancing his learning experiences through the interviewing of people representing all age groups, while following office protocol, including district representation, confidentiality, and deadlines.  Every project and opportunity for Max is reviewed upon completion—providing measurement for growth with the option of using his newly acquired skills to enhance his own company, MAX Productions.

“I am delighted to work with such an eager learner and I look forward to Max’s completion of HPS projects already assigned for the remainder of this semester. He has a full load with high expectations. This is a great experience to advance his skills for successful business ownership; future employment with a marketing/communications organization; or perhaps applying for higher education to study video/film/digital marketing and communications,” said Snowden.

Born and raised in Hickory, NC, Scheide is the son of Katie Bass Scheide and Chuck Scheide.  He is the grandson of Rosemary Bass Young and the late William E. (Jack) Bass, Jr., and Joanna and Chuck Scheide, (Sr.).

In addition to his communications internship, Scheide has been involved with several activities while attending Hickory High. He played basketball during his freshman and sophomore years and he played the bass drum for the HHS marching band.  He also served on the school’s yearbook staff.  Scheide is currently a production volunteer with Authentic Church in Hickory.

What once started out as a hobby for Scheide is now a passion which led him to opening his own LLC, MAX Productions.  “During my younger years, cameras were always fascinating to me.  When my dad was the assistant men's basketball coach at Lenoir-Rhyne University, I received my first camera and decided to take pictures and videos at practices,” said Scheide.

“I love what I do, which is to photograph and video different events.  I enjoy the creative aspect, making sure the product provides the desired ‘end-result’ for not only my clients, but through my internship, the desired results for Hickory Public Schools,” said Scheide.

“In the first month of serving as an intern in the communications office of Hickory Public Schools, I have worked on various promotional videos, including a partnership video with United Way designed to spotlight kindness. I video-taped and edited the district’s celebration of Black History Month-- visiting all nine schools and interviewing multiple students. Additionally, I covered an athlete’s signing to play college sports; and I was assigned to take photographs during a meeting of the HPS Board of Education.  

“One major ‘take-away’ from this internship is to not limit my challenges, but to challenge what I perceive as my limits.  Challenges offer the prospect for personal growth, motivation, and success.  Taking on challenges builds resilience and strength.  My supervisor, Ms. Snowden, is definitely presenting me with many new challenges—and I am thankful for this opportunity to grow,” said Scheide.

Juniors and seniors enrolled through Hickory Public Schools are provided the opportunity to sign-up for the internship course at either Hickory High or Hickory Career & Arts High (HCAM), according to Jeanne Turner-Simms, HHS career development coordinator who collaborates with Trina Williams, HCAM career development coordinator.  

Students enrolled in the HPS Career and Technical Education courses, at either one of the two high schools, have an opportunity to extend their classroom learning by applying acquired skills to real work activities through work-based learning. CTE students may receive one credit for completing the minimum requirements of a CTE Internship or a CTE Apprenticeship,” said Turner-Simms.

Several Catawba County businesses and organizations serve as internship partners; and if any additional company representatives are interested in partnering with HPS for an internship site, they may contact Jeanne Turner-Simms, Hickory High: 828-322-5860 or Trina Williams, Hickory Career & Arts Magnet High (HCAM): 828-328-6738.

Area businesses that provide partnering internships with Hickory Public Schools, includeMedical - Catawba Valley Medical Center,  Frye Regional Medical Center, Hickory Rescue Squad, Lenoir-Rhyne Athletic Training Department, Muscle Rx, Pivot Physical Therapy, Gunter & Graham Dental Practice, Hamilton & Herring Orthodontics, Dr. David White, DDS, Growing Smiles; Accounting -Russell Isenhour, CPA; Construction - David E. Looper and Company; Automotive - Hendrick Honda, Master Tech Automotive LLC, Advantage Auto Trucks; Marketing - The Porter Agency, Allen Finley Advertising, WHKY-Radio/TV, Ann Miller (website design), One Pixel WorldVeterinarian Care - Animal Hospital North, Catawba Valley Animal Hospital; Real Estate - Coldwell Banker - Kory Klassett; Arts: Hickory Museum of Art; Hospitality - Chipotle, Wood, Cafe Rule, Hickory Crawdads; Computers - ALLTECH, SelectTech; Education - Hickory Public Schools, administrative, elementary and middle schools; Government and Law - City of Hickory, City of Newton, Hickory Police Department, and the Law Office of Daniel Green.




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