HPS Wins Communications Awards

HPS Wins Communications Awards
Posted on 02/07/2017

(L-R) Charlie Glazener, Beverly Snowden, Caroline Brown,  Dr. Robbie Adell, Sandi Fotheringham, Judy Jolly, Chris Fuller.



Hickory Public

Schools Wins

Communications Awards


Greensboro… School public relations professionals across North Carolina were recently honored for the products of their craft during the North Carolina School Public Relations Association’s (NCSPRA) annual “Blue Ribbon Awards for Effective Communications” celebration at the O. Henry Hotel in Greensboro. 


Hickory Public Schools received a total of seven awards for effective communications including two GOLD Awards for Electronic Media/Digital Excellence. The first GOLD Award was presented in recognition of the district’s marketing video, “Together, we can make a difference.”  HPS Director of Communications, Beverly Snowden, created the video concept/script and she recorded the narration/voiceover. The video was shot and edited by Nathan Phelps of Warcell Productions.


Video “celebrity” appearances included HPS Superintendent, Dr. Robbie Adell and special guests: Drew Daniels, Melissa Oates, Charlotte Williams, Ittiely Carson, Sally Wohlbruck, Austin Johnson, Mike Johnson, Ryan Hill, Rick Barnes, Santiago Vasquez-Loredo, Thinh Truong, Allen Mitchell, Jr., Arnita Dula, Trevone McGlone, Will Johnson, Vidal Sipe, Mollie Monroe, Marley Correll, Molly Bass and numerous students and staff from Hickory Public Schools.


The second GOLD Award recognized the HPS Education Foundation video. This marketing tool was created and written by Snowden. The footage was shot and edited by Phelps.  Nyla Moore, Jasiah Rutherford, and Lillian Stafford, all elementary students from the Longview Elementary School “News Network,” anchored the video.  The students also provided voiceover for the video footage.


The Longview television studio is led by Caroline Brown, Longview’s media coordinator. Two officers from the HPS Education Foundation Board of Directors, Guy Guarino and Mark Huckabee, were included in the video. The studio equipment was funded through a grant submitted by Brown to the HPS Education Foundation.


Additional NCSPRA Blue Ribbon Awards presented to Hickory Public Schools include two awards for Excellence in Writing, representing feature stories written by Snowden; and two awards for Photography with photos captured by Snowden.


“The Hickory Public Schools family celebrates the accomplishments of Beverly Snowden, our Director of Communications,” said Dr. Adell. “She won the seven state awards for her outstanding work in our school district. 


“For me, as superintendent,” said Adell, “Astronaut Chris Hadfield best expressed my feelings by saying, ‘Ultimately, leadership is not about glorious crowning acts. It's about keeping your team focused on a goal and motivated to do their best to achieve it, especially when the stakes are high and the consequences really matter. It is about laying the groundwork for others' success, and then standing back and letting them shine.’ 


“We at Hickory Public Schools are grateful for the contributions of Beverly and we are truly blessed to have her on our team,” added Adell.


Adell joined Snowden for the awards celebration as well as Caroline Brown, Judy Jolly, principal at Longview Elementary, and Sandi Fotheringham, executive director of the HPS Education Foundation.


The awards ceremony marks the sixth consecutive year for the HPS Communications Department to be recognized by the North Carolina School Public Relations Association (NCSPRA). During this time, the district’s communications office has earned more than 40 state awards for effective communications -- in addition to a national award for Excellence in Writing from the National School Public Relations Association (NSPRA).


The awards ceremony was hosted by NCSPRA President, Charlie Glazener and Executive Director, Chris Fuller. The keynote speaker was Keith Posten, president/executive director of the Public School Forum of NC.


To view the district’s marketing video, “Together, we can make a difference” and the HPS Education Foundation video, visit the HPS website: www.hickoryschools.net.





Website by SchoolMessenger Presence. © 2022 Intrado Corporation. All rights reserved.